Free Content Funnel Process Overview
The Free Content Funnel is a proven system for attracting leads and converting them into paying customers. This overview explains the complete process from start to finish.
The Four-Step Process
The free content funnel follows a simple but powerful four-step process:
Step 1: Create the Offer
Your lead magnet is the foundation of the funnel. This is the free content you'll offer in exchange for contact information.
Identify a specific pain point your target audience hasCreate valuable content that addresses that pain pointPackage it in an easily consumable formatMake it irresistible to your ideal prospectStep 2: Deliver
Once someone opts in, deliver the content immediately and flawlessly.
Automated delivery via emailInstant access on thank you pageProfessional presentationSet expectations for what comes nextStep 3: Close Low Ticket
After delivering value, present a low-ticket offer to convert leads into paying customers.
Low barrier to entry ($27-97 range typically)Continues the value you started with the lead magnetBuilds the buying relationshipFilters for serious prospectsStep 4: Upsell Later
Once they're a customer, nurture the relationship for larger sales down the road.
Continue providing valueBuild trust over timePresent higher-ticket offers when appropriateUse review meetings as opportunitiesWhy This Process Works
Psychology of Reciprocity
When you give something valuable for free, people naturally want to give back.
Trust Building
Free content demonstrates your expertise before asking for money.
Low Risk Entry
A low-ticket offer lets customers experience working with you without major commitment.
Lifetime Value
The real money is made in upsells and ongoing relationships.
What You'll Learn
In the following sections, you'll learn how to:
Installation - Set up your funnel infrastructureEnable Lead Magnet - Configure your agency accountManual Walkthrough - Create your first funnel step-by-stepAutomate the Process - Scale with automationMaking the Offer - Craft compelling offersFulfillment and Close - Deliver and convertHow to Upsell Later - Maximize customer lifetime valueLet's get started!
