Making the Offer Guide
The way you present your offer determines your conversion rate.
Lead with Big, Fast Value
The key to successful offers is leading with massive value upfront.
What "Big, Fast Value" Means
Solves an immediate problemDelivers results quicklyExceeds expectationsCreates a "wow" momentExamples of Big, Fast Value
"Get 10 ready-to-use social media posts in 5 minutes""Instantly identify your 3 biggest marketing gaps""Download our proven email templates that generated $50K"Why This Works
When you deliver unexpected value, prospects:
Trust you moreWant to reciprocateSee you as an expertAre primed for your paid offerSuggest DBR (Done By Robots)
Position automation as a benefit, not a limitation.
The DBR Pitch
"We can deliver this content to you automatically, or we can schedule it for you and continue providing value every month."
Benefits to Highlight
Consistency without effortProfessional quality alwaysTime savings for the clientScalable solutionLow Ticket Offer Importance
Why Low Ticket Works
Removes price objection barrierCreates buying momentumQualifies serious prospectsFunds your acquisition costsBuilds customer relationshipIdeal Low Ticket Price Points
$27 - Impulse buy territory$47 - Still low commitment$97 - Perceived higher valueAvoid: $7-17 (too cheap, attracts wrong audience)What to Include
Your low ticket offer should:
Continue the value from lead magnetSolve the next logical problemBe easy to consumeLead naturally to your core offerOffer Presentation Tips
Create Urgency (Ethically)
Limited time bonusesPrice increase deadlineLimited availabilitySeasonal relevanceHandle Objections Preemptively
Address common concerns in your offer:
"What if it doesn't work?" → Guarantee"I don't have time" → Show time savings"It's too expensive" → Show ROIClear Call to Action
Make next steps crystal clear:
One primary CTAObvious button/linkTell them exactly what happens nextRemove all friction
