Fulfillment and Close Guide
This section covers how to deliver your lead magnet and transition leads into paying customers.
How to Deliver the Lead Magnet
Flawless delivery sets the tone for the entire relationship.
Delivery Methods
Email Delivery
Send immediately upon opt-inClear subject line: "Your [Lead Magnet Name] is ready!"Direct download linkBrief instructions for useThank You Page Delivery
Instant access on redirectNo waiting for emailVideo welcome message (optional)Clear download buttonCombination Approach (Recommended)
Immediate access on thank you pageBackup email with download linkFollow-up reminder if not accessedThe Close: Present Your Options
After delivering value, present the next step.
The Two-Option Close
Present two clear paths:
Option 1: Self-Service
"You can download the content and implement it yourself."
Option 2: Done-For-You
"Or we can schedule it for you and continue at $27/month every month."
Why This Works
Gives them controlSelf-service validates your content valueDone-for-you is the obvious easier pathLow monthly price reduces frictionAsk for Meeting or Easy Opt-In
Meeting Request
For higher-value prospects, request a meeting:
"Let's schedule a quick 15-minute call to make sure you're getting the most from this"Position as service, not salesUse calendar booking toolSend reminder sequenceEasy Opt-In Alternative
For those not ready for a meeting:
Email reply ("Just reply 'YES' to get started")Single-click signupText message opt-inChat widget engagementFollow-Up is Key: 4-5 Follow-Ups
Most sales happen in the follow-up, not the first contact.
The Statistics
2% of sales happen on first contact3% on second contact5% on third contact10% on fourth contact80% happen on 5th-12th contactFollow-Up Sequence
Follow-Up 1 (Day 1) - Check if they accessed the content
Follow-Up 2 (Day 3) - Share additional tip/resource
Follow-Up 3 (Day 5) - Address common questions
Follow-Up 4 (Day 7) - Direct offer presentation
Follow-Up 5 (Day 10) - "Closing the loop" email
Follow-Up Best Practices
Always provide value in each follow-upVary your approach (email, SMS, call)Track engagement to prioritize hot leadsKnow when to move on (after 5-6 touches)Stay professional and helpful, never pushy
