Platform Features Overview
Here's a quick guide to each tab in the Content Engine and what you can do with it.
Social Campaigns
The heart of the Content Engine. Create social media campaigns with AI-generated content.
Campaign Types:
Educational Carousels - Multi-slide posts that teach tips, how-tos, and industry insightsBrand Awareness - Eye-catching AI-generated images with captionsHybrid Mix - A combination of both for variety (recommended)How it works:
Select campaign type and number of postsAI generates content concepts based on your brandingReview, edit, and approve the contentSchedule to your connected social accountsAd Creatives
Create professional video ads with AI-generated scripts and visuals.
Features:
AI-written ad scripts based on your offerChoose from stock avatars or create custom onesProfessional video renderingExport for use in any ad platformBranding / Brand Enrichment
Set up your client's brand identity so the AI creates on-brand content every time.
Basic Info:
Business name, website, industryLogo, brand colors, fontsBrand Enrichment (AI-Powered):
Enter a website URL and AI automatically extracts:
Brand voice and toneCustomer avatar (who they serve)Dream outcomes (what customers want)Customer pains (problems they solve)Product mechanics (how they deliver value)Social proof (testimonials, results)This data powers all AI content generation for personalized, relevant content.
Social Lead Magnet
A powerful prospecting tool for agencies using the Free Content Funnel strategy.
How it works:
Create a prospect by entering their websiteAI enriches their brand data automaticallyGenerate a lead magnet campaign (free content samples)Send them a preview link to see their contentWhen they're impressed, offer to schedule it for themPerfect for demonstrating value before they become paying clients.
Avatars
Create custom AI avatars that can speak in your video content.
Stock Avatars:
Pre-made professional avatars ready to use immediately.
Custom Avatars:
Upload a photo to create a custom avatarClone a voice by uploading audio samplesCreate branded spokespersons for your clientsAuto-Post
Set it and forget it automated content posting.
Configuration:
Choose content type (Carousels, Brand Awareness, or Hybrid)Select posting schedule (days and times)Pick which social accounts receive contentEnable and let it run automaticallyHow it works:
A nightly job checks if content is running low and automatically generates new posts, keeping your clients' social media active without manual work.
Editor (Advanced)
Full video editor for creating and customizing video content.
Features:
Edit AI-generated videosCustomize scenes and animationsAdd text, images, and musicFine-tune timing and transitionsMost users won't need the editor since campaigns auto-generate everything, but it's there for advanced customization.
