Urchin 5: The Web Marketing Platform

How are visitors getting to your site? How are they using your site? Are visitors converting into customers? Which marketing efforts are paying off? Urchin answers all of these questions and many more with its detailed unique visitor reports. Urchin 5 sets the bar with the most advanced visitor tracking methods in the industry. Urchin's reports allow you to optimize your website and save money by increasing the effectiveness of your marketing dollars.

And Urchin 5 is the only analytics product to use Adobe's SVG technology to display stunning charts and graphs that load instantly. Change your report's date range or use Urchin's report side filters to modify the information you are viewing and Urchin's graphics update in a blink - leaving competing products in the dust.

Urchin Saves You Money

Urchin 5 is essential for anyone interested in the design, marketing or overall success of their website and it is the low price leader in quality web analytics.

Urchin Is Rated #1

Urchin is often declared superior to the competition, even software and services costing many times as much. Have a look at the latest review - "The clear winner here is Urchin 5" - Search Engine Professionals.

See which search terms visitors actually typed into Google, Yahoo, MSN, AOL, etc.
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See how many unique visitor sessions your site got over any time frame - no one else offers this.
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Get the most accurate Unique Visitor counts - gauge marketing campaign effectiveness.
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See the screen resolution and color depth your visitors have, and tailor your site accordingly.
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Urchin Is Smarter

Urchin is the most accurate web analytics products on the market. How? By using both log files and cookie information. Urchin captures visitor parameters and true path data via the Urchin Tracking Module (UTM2), a free, client-side data collection component that transparently sends additional data back to the server and into the log file. The UTM2 uses a first-party cookie to overcome the effects of caches, proxies, and IP-recycling to provide the most accurate and complete reporting available from ANY analytics solution. Log-only systems tell half the story.

ASP solutions tell the other half. Only Urchin gives you a complete picture of your websites' usage.

Urchin Grows With Your Needs

Urchin 5 has the ability to add features as you need them. If you want E-commerce reporting, just add the E-commerce Module. Planning on adding search engine keyword buying to your marketing efforts? Start with the Urchin base module and add others as you go. Currently available Modules include:

Some of Urchin's Major Features and Benefits

	Business Ready(sm) SVG-Powered Charts and Graphs Easily copy/paste any Urchin graph into PowerPoint, Word, etc. SVG vector-based graphics are interactive, super-fast to load, and re-render nearly instantly.		E-commerce Reporting Analyze your shopping cart usage in conjunction with normal web traffic analysis - discover the true value of search terms and much more (E-commerce reporting is an optional Module).
	Most Accurate The UTM2® "sees through" proxies and caches to deliver the most accurate visitor and path reporting, new Client Parameters reports, and much more with no security warnings or concerns.		Easiest to Use 100% browser-based administration and reporting, step-by-step configuration wizards, and more.
	Fastest and Most Efficient Legendary performance and resource efficiency, automatic backups, fault tolerance/recovery, and more.		Most Scalable Datacenter and cluster friendly, flexible data storage, battle-tested and hardened.
	User Authentication Built-in Easily manage user access levels, groups, and affiliations (sub admins). Users cannot see anything about others on the system.		Location Independent Manage Urchin and view reports from any web-connected computer (or lock it down completely, your choice).
	Multilingual Reports in multiple languages, including double-byte languages.		Built-in Database All reports generated on-the-fly as-requested - no waiting.
	Wide Platform Support Windows 2003/XP/2000/NT, Mac OS X, UNIX/Linux, Cobalt, and more versions available.		Export Data Click a button to export any report to Excel, Word, or Tab formats.
	Built-in Help Every screen of the Admin and Reporting GUIs includes pertinent help information.		Automatic All-Profiles Report Easily compare traffic between all your sites and assess server load. Further, all individual users get aggregate reports for the Profile they have access to.

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